Relevant Blog Post: IMAN Cosmetics and BB Cream
I was hired by IMAN Cosmetics to film, direct and edit an in-house production at their NYC headquarters office. In anticipation of the release of their BB Cream, their Director of Product Development, Marketing Director and Creative Director asked me to be a part of their team for this special project. The video was an instructional video hosted by Bryon Barnes as a training tool for other IMAN makeup artist.
Launched in 1994, the IMAN brand philosophy holds that women with skin of color represent many races, cultures and ethnicities. IMAN Cosmetics are designed for African American, Asian, Latina and multi-cultural women with skin tones in a myriad of shades. The brand offers skincare and cosmetics, including 16 foundation shades. IMAN Cosmetics are sold throughout the world including the United States, Canada, UK, France, Africa, and the Caribbean.
In 2004, IMAN Cosmetics announced its strategic alliance with Proctor & Gamble. Under the licensing and distribution agreement, the prestige brand once again broke convention and is now available at mass retailers including Target, Wal-Mart, Walgreens and Duane Reade.
Videography / Video Editing / Directing