I was hired by Bernadette Pleasant, Creator of Live Femme as a project manager and brand strategist as she developed and launched her new brand. My main focus was to assist in branding, business strategies, marketing campaigns, sponsorship procurement, copywriting, hiring and design. Select key initiatives included creating media kits, securing $10,000+ in sponsorship partnerships and increasing consumer engagement through strategic marketing.
The Femme! Experience is a fusion of sensual movement, dance, meditation, creative visualization and celebration of the feminine form. Femme! as a lifestyle empowers and invites women to reclaim their feminine power and to boldly display that power as they walk throughout the world. When a woman “lives Femme!” she radiates her unique magnificence through her body, her work, her relationships and with everyone and everything she comes in contact.
Marketing / Branding / Business Strategy